Idaho Escape Rooms

2.15: Finding a Business Opportunity through Something you Enjoy with Jennifer Jones of Idaho Escape Rooms

Jennifer Jones and her husband, Robert, first experienced an escape room while on vacation. At the time, they were in jobs and never really had entrepreneurial inclinations. Yet, they found themselves in a position where there were open to new ideas and new adventures. Jennifer shares how she and her husband got the business started and how they run things today. We discuss doing the market research, planning, getting customers, and working together as a couple.


2.13: How to be Resourceful with Lori De La Cruz of Virtuoso Home Improvement

At the height of the economic recession, Lori's husband lost is electrical contracting job. With no other options, Lori and Anthony started Virtuoso Home Improvement as a way to try to make ends meet. Anthony did the marketing, sales, and field work while Lori handled the back office functions. Working together, Virtuoso has withstood the test of time. In this interview, Lori shares how she had to get resourceful to find solutions to issues that came up as the business progressed. Plus, she did all of this while working a full time job!

2.12: What it Means to Burn all Bridges and Leave No Retreat with Anthony De la Cruz of Virtuoso Home Improvement

Anthony's story provides a great example of what it really means to sink or swim. He lost his job as an electrical contractor when his boss committed suicide during the economic downturn...

2.11: One Key to Making Better Business Decisions with Doug Kauer of Kauer Guitars

Summary When I do an interview with someone, there’s usually some sort of theme that tends to stand out. In...

2.08 Brooke Eliason of gained over 10,000 Instagram followers in one year and catapulted her business to success

Summary In 2010, Brooke started blogging about food and photography as a hobby.  She spent a summer going from restaurant to restaurant in...

20. Edmund McMillan trekked the long journey to overnight success. He’s sold millions of copies of his games.

You may recognize him as the designer of the hit game Super Meat Boy or from the award winning documentary...

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