2.13: How to be Resourceful with Lori De La Cruz of Virtuoso Home Improvement


At the height of the economic recession, Lori’s husband lost is electrical contracting job. With no other options, Lori and Anthony started Virtuoso Home Improvement as a way to try to make ends meet. Anthony did the marketing, sales, and field work while Lori handled the back office functions. Working together, Virtuoso has withstood the test of time. In this interview, Lori shares how she had to get resourceful to find solutions to issues that came up as the business progressed. Plus, she did all of this while working a full time job!

This is part 2 of the Virtuoso Home Improvement story. You can also listen to Anthony’s side of the story.


You can reach Lori at delacruz@virtuosovegas.com.

Get More Info like this!

I'll let you know about new episodes and information. I'll also keep you up to date on what's happening here at Small Business Stories.

But I won't bombard you with emails!

Powered by ConvertKit
Get Inspired. Gain Knowledge.
We share stories about how small business owners got started, overcame challenges, and found success. We also share practical tips and insights. Did you know the founder of SMBstories is a small business attorney? We're dishing out all kinds of knowledge. You in?
We respect your privacy.